Blaze

The app that enables consumers to easily access a variety of lifestyle services and everyday products, including delivery, booking, cleaning, and more.

Industry
Fintech
Location
UAE
Year
2022
Deliverables
Brand Guidelines
UX/UI
Brand Identity

Blaze reimagines on-demand services and everyday essentials, evolving beyond just an app—it’s a lifestyle curator. The brand identity reflects a seamless blend of convenience and sophistication, providing consumers with access to delivery, booking, cleaning, and more.

The logotype, featuring two UI-inspired switchers, symbolizes the power to "switch on" a more convenient and elevated life. For businesses, these elements signal opportunities for growth and expanded reach, while for users, they act as a gateway to effortless living. The color palette merges modern neutrals with vibrant accents, highlighting Blaze’s dynamic and versatile nature. Sleek typography ensures clarity and simplicity, reflecting the brand’s mission to streamline everyday life with ease and style.

App UX/UI

The Blaze app redefines the user experience with an intuitive and elegantly designed interface that emphasizes ease of use and engagement. By integrating gamification elements, Blaze transforms everyday tasks into a rewarding journey.

Each order or booking earns users points, turning routine actions into meaningful achievements. This innovative system keeps users engaged while highlighting the value Blaze adds to their lives.

Additionally, the app features a tool that quantifies time saved, visually illustrating to users the cumulative hours regained through the platform. Whether it’s avoiding the commute to a store or streamlining a booking process, users gain a clear sense of empowerment and control over their schedules. With Blaze, convenience isn’t merely provided—it’s celebrated.

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