RootKey

The trusted crypto key management startup that provides users with secure access and financial independence.

Industry
Fintech & Crypto
Location
US
Year
2024
Deliverables
Brand Guidelines
Illustrations
Brand Identity

RootKey’s brand identity reflects its mission as a trusted crypto key management startup, helping users achieve secure access and financial independence.

The design features an orange-greenish top element of the “R,” inspired by cryptocurrency symbols like Bitcoin, with invisible roots representing stability and growth. The roots aren’t visible, but they remind us there’s no growth without a strong foundation. This identity captures the balance of innovation and trust RootKey brings to the crypto world.

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