Branding & Web Design for B2B SaaS Companies

In the competitive SaaS industry, a strong brand is essential for scaling and retaining customers. Your brand must not only attract funding and enter the market, but also clearly and compellingly communicate the benefits of your solution.

(Key Market Stats)

With over 30,000 SaaS companies worldwide, standing out is no longer an option—it’s a necessity. User activation, retention, and conversion directly impact your customer acquisition cost (CAC), which typically ranges between $200 to $350 per customer. A strong brand helps lower CAC and reduce churn, with the average SaaS churn rate falling between 5-7% annually.

(01)

30%

Annual growth for SaaS startups
(02)

130

Apps are used by companies on average.
(03)

19%

CAGR of the SaaS market annually.

We help B2B SaaS startups and scale-ups craft investor-ready branding and high-converting websites that build trust and drive engagement.

(Why Branding & Web Design Matters)

Attract Investors & Customers – A strong brand builds credibility and signals long-term growth potential.
Boost User Activation & Retention – Clear, compelling branding helps users adopt and stick with your product.
Reduce Customer Acquisition Cost (CAC) – Strong branding creates a seamless journey, lowering acquisition costs.
Differentiate in a Crowded Market – 30,000+ SaaS startups are competing—your brand must be distinct and memorable.

(A selection of our previous projects)

Omnimatrix

The pioneering fintech company that bridges the gap between fiat and crypto through innovative digital payment solutions.

Jump Point

The trusted partner driving AI transformation for global insurance companies, accelerating innovation and growth.

Sasono

The online payment voucher solution that offers flexible, secure, and private transactions for individuals who value anonymity and convenience in their online shopping experience.

Soda

The forward-thinking digital agency dedicated to creating innovative customer experiences that combine thoughtful design with data-driven results.

(What’s Included?)

Brand Strategy & Positioning – Defining your core values, mission, and unique market differentiation.
Visual Identity – A complete system including custom logo, typography, brand colors, and design language.
Web Design & UX/UI – Professional SaaS websites built for conversion and user experience.
Marketing & Sales Collateral – Social media assets, pitch decks, and branded marketing materials.
Motion Graphics & Explainer Videos – Clearly communicate complex SaaS solutions with engaging motion design.

(Why Work With Us?)

SaaS-Focused Branding Experts – We specialize in helping B2B SaaS brands scale with clarity and impact.
Big-Agency Experience, Startup Agility – Ex-Landor&Fitch expertise combined with the speed SaaS startups need.
Webflow & No-Code Web Experts – We build high-performance, easily editable websites for growing SaaS companies.
Data-Driven Branding – We align design with market trends, UX research, and customer behavior insights.

(How Much Does Branding Cost?)

Branding is not just about a logo—it’s the foundation of your company’s success. Strong branding improves market positioning, enhances user experience, and drives customer acquisition and retention.

Industry Pricing: SaaS branding typically ranges from $20K to $80K (TechCrunch).
Our Pricing: Starting at $10K, tailored to your business needs and growth goals.

(Contact Us)

If this sounds like a good fit, leave a request

reach out to us at info@metabrand.digital
or schedule an intro call