Creating a Brandbook & Guidelines: Getting Your Brand Right

(What we do)

To create a strong and lasting impression, every element of your brand identity must work together seamlessly. That’s where a Brandbook and Guidelines come into play. At Metabrand, we craft comprehensive brandbooks that serve as the backbone of your brand’s identity, ensuring consistency across all platforms and communications.

A well-structured brandbook does more than just define your logo, colors, and fonts—it tells the story of your brand. It aligns your visual and verbal identity, making your company appear more professional, trustworthy, and cohesive. Consistency is key to building brand recognition; when your brand identity is consistent, it fosters stronger customer loyalty and trust.

Your brandbook is not just for designers. It’s an essential tool for marketing teams, content creators, social media managers, and anyone representing your brand. It simplifies decision-making, saves time, and ensures that no matter who is creating content—whether it’s an ad, a website, or a social media post—your brand always looks and feels the same.

Whether your brand adopts a minimalist style or a bold, dynamic identity, a solid brandbook ensures everything is aligned. It’s the foundational document that not only establishes your brand identity but also supports its growth and evolution. At Metabrand, we make sure your brandbook truly reflects your brand’s essence, helping you stay on course as your business grows.

(Metabrand Process)

At Metabrand, we follow a clear, step-by-step process to create your Brandbook and Guidelines. Transparency is at the core of our approach—you’ll have full access to our progress via Figma at every stage. Here’s how we unify all the elements of your brand into one cohesive guide:

(01)

Briefing

We start by diving deep into your brand. Our project manager researches who you are, what your brand represents, and how you position yourself in the market. We analyze your products, services, and target audience to understand how your brand should be presented. This foundation allows us to create guidelines that are authentic and aligned with your brand’s goals.
(02)

Detailing

Once we’ve established a clear understanding of your brand, we focus on the details. Our team develops a core concept that reflects your brand’s identity at its best. This phase covers everything from the basics—like logos, color palettes, and typography—to the overall style direction, ensuring that every element works together harmoniously.
(03)

Pulling It Together

With all the brand elements defined, our designers compile them into a comprehensive brandbook. We document each component in detail, including the logo, color schemes, typography, photo styles, graphic elements, and usage rules. The result is a user-friendly guideline that outlines the dos and don’ts of your brand’s identity, making it easy to maintain consistency across all platforms.
(04)

Applying Your Brand

At Metabrand, we don’t just create your brand identity—we show you how to use it effectively. We provide real-world examples of how your brand can be applied across both online and offline materials, from social media posts to packaging designs. This ensures that your brand looks cohesive and professional, no matter where it’s seen.
(What you get)

At the end of the project, you’ll receive a comprehensive Brandbook and Guidelines that serve as the blueprint for your brand identity. Depending on the scope of the project, your brandbook may include:

🎨 Color Scheme: The primary color palette and acceptable variations for different media.

🔤 Typography: Guidelines for primary and secondary fonts, including usage instructions.

🖼️ Logo Usage: Rules for logo placement, sizing, and variations across different platforms.

📸 Style Guide: Visual guidelines for photography, illustration styles, icons, and graphic elements.

💻 UI Kit: Consistent design components, such as buttons, forms, and icons, for digital products.

🗣️ Brand Voice: Recommendations and rules for tone of voice, messaging style, and communication guidelines.

(A selection of our previous projects)

Jump Point

The trusted partner driving AI transformation for global insurance companies, accelerating innovation and growth.

Omnimatrix

The pioneering fintech company that bridges the gap between fiat and crypto through innovative digital payment solutions.

Sasono

The online payment voucher solution that offers flexible, secure, and private transactions for individuals who value anonymity and convenience in their online shopping experience.

Soda

The forward-thinking digital agency dedicated to creating innovative customer experiences that combine thoughtful design with data-driven results.

(Contact Us)

If this sounds like a good fit, leave a request

reach out to us at info@metabrand.digital
or schedule an intro call

(A bit more)

Your brandbook is more than just a document—it’s a tool that helps your brand stay consistent, recognizable, and impactful across every touchpoint. Whether you’re building a new brand from scratch or refining an existing identity, Metabrand ensures your brand guidelines are comprehensive, practical, and easy to apply.