Creating Motion Identity. Propel Your Brand in the Right Direction

(What we do)

At Metabrand, we specialize in crafting motion identity that brings your brand to life. Motion identity isn’t merely about adding movement to your visuals—it’s about leveraging animation to enrich your brand’s story, engage your audience, and create unforgettable experiences. Motion infuses an additional layer of depth into your brand identity, making it dynamic, interactive, and emotionally resonant.

Whether it’s subtle micro-interactions, captivating web animations, or dynamic product videos, motion design helps convey your brand’s personality in ways that static visuals cannot. It embodies the rhythm, flow, and energy that keeps your audience engaged. At Metabrand, we ensure that each motion element seamlessly aligns with your brand’s identity, enhancing both its aesthetic and strategic impact.

(Metabrand Process)

We’ve developed a clear, step-by-step approach to creating motion identity that perfectly aligns with your brand. You’ll enjoy complete transparency throughout the process, with real-time access to our progress via Figma. Here’s how we bring your brand to life through motion:

(01)

Diving In

We begin by immersing ourselves in your brand. Our team delves into your brand’s personality, values, and the emotions you wish to evoke. We analyze your competitors to grasp industry trends and pinpoint opportunities for differentiation. This deep dive allows us to form a comprehensive view of how your motion identity should look and feel, ensuring it aligns with your overall brand strategy.
(02)

Concept & Style Development

Once we have a solid understanding of your brand, our web designers and branding team collaborate to develop the motion concept. We build upon your existing brand identity, refining the concept with detailed visual references and defining the motion style. This stage involves creating descriptions of animation behaviors, identifying key visual accents, and establishing a cohesive framework for both static and animated elements.
(03)

Drafts & Scaling

With the motion concept established, our motion designers create storyboards that outline the flow of animations. These drafts illustrate how different elements will move, interact, and enhance the user experience. We then animate these storyboards, producing smooth, engaging animations tailored for various devices. If necessary, we adjust the complexity of animations to ensure optimal performance across platforms. Finally, we document motion guidelines, which will be included in your brand book for consistent application in future projects.
(04)

Final Touches on the Web

In the final stage, we prioritize quality and attention to detail. All animation drafts are reviewed and refined based on your feedback before we move on to implementation. Our motion designers compile a comprehensive description of all animated elements, outlining how they function within the website’s UI. This UI kit is then handed off to our production team, which seamlessly integrates the motion elements into your website using Webflow and custom code.
(What you get)

At the end of our process, you’ll have a fully developed motion identity that captures the essence of your brand. This includes motion styles and animations that can be implemented across various platforms, such as:  

• Web Illustrations and Animations  

• Product Videos  

• Website UI Animations  

• Preloaders and Interactive Elements  

• Banner Animations

We can create your Motion Identity from the ground up, and this is just the beginning. Alongside motion identity, we provide web animations and motion graphics that establish the foundation of your website’s dynamic user experience. By the end of our process, your brand won’t just look great—it will move with purpose and impact.

(A selection of our previous projects)

Jump Point

The trusted partner driving AI transformation for global insurance companies, accelerating innovation and growth.

Omnimatrix

The pioneering fintech company that bridges the gap between fiat and crypto through innovative digital payment solutions.

Sasono

The online payment voucher solution that offers flexible, secure, and private transactions for individuals who value anonymity and convenience in their online shopping experience.

Soda

The forward-thinking digital agency dedicated to creating innovative customer experiences that combine thoughtful design with data-driven results.

(Contact Us)

If this sounds like a good fit, leave a request

reach out to us at info@metabrand.digital
or schedule an intro call

(A bit more)

Animated Brand Identity: Bringing Your Brand to Life

In today’s fast-paced digital world, static visuals alone aren’t enough to capture attention. That’s where animated brand identity comes in. Animation adds a dynamic layer to your brand, transforming it from something people merely see into something they experience. It’s not just about movement—it’s about emotion, storytelling, and creating a lasting impression.

An animated brand identity helps your brand stand out in a crowded marketplace. Whether through subtle micro-interactions, engaging web animations, or bold animated logos, motion can express your brand’s personality in ways static designs cannot. It adds depth, energy, and a unique rhythm that connects with your audience on a deeper level.

From animated logos that leave a lasting impact to product videos that narrate your story with flair, motion design can elevate every aspect of your brand. It enhances user experience, guides attention, and makes interactions more intuitive and engaging.

At Metabrand, we don’t just create animations—we craft motion that aligns with your brand’s identity, values, and goals. Every movement serves a purpose, every transition tells a story, and every detail is designed to reinforce your brand’s presence.

Let’s take your brand beyond the static and into the dynamic world of animated brand identity, where your visuals don’t simply exist—they move, interact, and inspire.